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Flo Rosa is one of the pioneering entrepreneurs in Spain in the area of ​​certified organic cosmetics.

Interview with Flo Rosa, head of Naturkosmetik
“THE FINAL CONSUMER DEMAND GROWS AND THE INTEREST IS is increasing”

Certified organic cosmetics in Spain is growing. The confusion due to a lack of clarity in regard to certification is the “shadow” sector. Flo Rosa, one of the responsible NaturcosmétiKa, chatted with Paul Bolaño in this subsector booming.

- How and why you entered the world of cosmetics certified organic?
-After working for 13 years in a distribution company
biological products, in 2004 I had the opportunity to bring the representation of the German laboratory Logocos brands in Spain. The fact that specialize in the marketing of cosmetic “bio” I found a very interesting challenge and great projection. It allows me to develop a totally new and yet difficult position complication involving cosmetic brands in an industry like ours, where, when cosmetics “bio” has to live with the “natural pseudocosmética.”

BRANDS
- What companies have distribuís and what source?
-The marks that we distribute are all the same Logocos German laboratory, one of the pioneers in cosmetics and certified more than 30 years of experience in the sector. The brands are:
* Logona, the most comprehensive, online facial, body, hair, oral, infants and children … With over 30 years on the market. Sante, a range of products for a younger audience, family packs, basic products and the widest range of certified natural makeup.
* AQUABIO, our brand “premium”, a range of anti-aging products that meets the demands of an audience looking for specific treatment products and imaging requirements of high quality.
* Neobio, a product offering modern, attractive and aimed at an audience accustomed to conventional cosmetics for its aroma, presentation and image. For a young audience that is introduced into the world of natural cosmetics.
* Fitna treating cosmetic line with products made with Bach flower essences.

- What are your main products?
-By having such a variety of products, the best sellers are very different, but among them are the products of anti-aging facial treatment from Logona Age Protection, Solar line Sante, hair dyes Logona plant, hygiene products as toothpaste, shower gel, hand cream …

COSMETICS IN SPAIN
- What do you think the landscape of certified organic cosmetics in Spain?
‘I think we have a good career plan …. Gradually there is more awareness by the consumer and it is he who increasingly demand products that meet quality requirements truly natural. We are in a growth stage and, looking more mature markets, such as German or French, the outlook is very favorable. Personally, Hydroxatone I think we still have several years of market development.

- Who is interested there is as yet a well established regulatory certification, the big firms?
-There are large and small companies interested in exploiting the emerging market sector “bio” that do not offer products suited to the demands of official certification. Under the name of “natural” or with the use of some plant ingredient exploit the “green marketing” to position the product next to another that is certified by an external body. This creates confusion for the consumer and covers unfair competition.

ALSO FOR THEM
- More and more men interested in cosmetic products “bio”?
-Yes, indeed, men increasingly seek specific products for personal care. In fact, our product range we offer two specific lines for men, one of them, Sante Homme, provides the first and only shaving cream without propellant. On the other hand, more and more men are using facial products unisex.

- What has to happen for certified organic cosmetics in Spain reach the levels it has in other European countries?
-The final consumer demand grows and the interest is growing. The consumer is demanding and faithful but must be well informed before the supply of products you can find in stores. On the other hand, it is necessary specialization and professionalism in our industry. Currently, there is a paradox that many consumers are better informed than some outlets. The spread of the benefits of organic cosmetics plays a key role in consumer purchase decision final against other products.

- How do you see the future of the sector?
Online-up of growth.

- In a subsector of cosmetics “bio”, which still need to reach the public, the fairs play an important role?
-In this sector, as in many others, the fairs are a perfect showcase for the promotion and dissemination of our products. Unlike other sectors, we have the opportunity to reach a final public often surprised to see the wide range of products offered. On the other hand, are also an opportunity for industry professionals to see displayed all our references and arouse interest in the specialization of the cosmetics section “bio” at the point of sale.

For the professionalization
- What kind of establishment distribuís your products and there is an average profile of the buyers of these products?
-We are marketing our products exclusively in outlets specializing in natural and organic products. We believe it is the best channel that can defend and argue the virtues and characteristics of our products. We believe in the marketing of cosmetics “bio” in the industry, but this requires more professionalism and interest in exploiting a market that is growing. It is necessary that the professional that the public is a specialist in cosmetic “bio” to compete with conventional cosmetics. For food store “bio”, having a section of natural cosmetics is a significant opportunity to expand the business. The customer profile that comes to this place already has some values ​​and interest in the product … In addition to consuming food “bio”, why not also buy hygienic and cosmetic products organic? It is often due to ignorance … Another interesting point of sale for marketing our products in cosmetics specialty store “bio”.
And who knows whether, in the medium term, we can not have a specialization in training so that people prepared and well trained that they can cover some jobs in an emerging sector.

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The actual Sad Reality

Any time Topamax was originally prescribed as a sinus headache relief, I was advised that its purpose was to avoid migraines.

Yet all the idea took was just a little digging to find out this was not the case. It had been originally designed to treat epileptic seizures.

But because of the dire straits I was in brought on by the almost unendurable ache, I desired to think this drug was somehow specifically discovered for the explicit intent behind relieving and curing my migraines.

I was full of hope that were chemists actively focusing on cures intended for exactly my problem, and that wonderful developments were becoming made.

Don’t buy into some of that story book.

When it’s all divided, it is nothing more than a marketing tactic.

Insight and Wisdom

Allow me to say this specific, there could be no importance of me to be writing this article write now if these medications worked the way pharmaceutical companies and doctors claim they are doing.

An individual wouldn’t be able to find hundreds of thousands of sites claiming otherwise and suggesting normal migraine treatments while the logical substitute.

There wouldn’t normally be millions of people that still endure migraines.

If these medications prevented migraines effectively without devastating negative effects, we might be pledging undying allegiance to the makers involving Neurontin, Depakote, Topamax, and so on.

Take a look on the net. See if you’re able to find a single site or blog that stands 100% behind the potency of these medications.

You will not find virtually any.

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To raise the good results of the affiliate marketing online, only promote items that are related for your market place. In the event you advertise products that your consumers will not be thinking about, you can fail to make any money. As an alternative, advertise high quality merchandise that could appeal to your consumers as well as your income will enhance.

To raise the success of one’s affiliate marketing online, hold out for a item using a generous commission, somewhere concerning 20 to 50 percent of the profit after sale. Organizations who supply such commissions comprehend the value on the new consumers which you will refer to them, and can spend you accordingly.solar courses

Get in touch along with your affiliate programs managers and preserve a conversation going. These managers can present you with unique ideas and assistance on how to improve your page views and sell by rate. Plan managers can provide absolutely free items to giveaway and promote in your blog. They can also deliver info on new products coming by means of the pipeline.

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Affiliate marketing starts with speaking to a firm that has items that you would like to advertise for any percentage of the sale. On most business internet sites you may come across that there is an affiliate hyperlink that could permit you to ask for permission to advertise for them. Due to the fact most organizations do not have the time to correctly talk about every of their products, they are normally pretty content to spend a small percentage for the extra sales.

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Tend not to be hesitate to run a demo account. By using a demo account in conjunction with your true account, you can test the waters on alternate trades and achievable stops. This could allow you to see should you be currently being conservative as part of your positioning or whether it is possible to operate with unique currency pairings to evaluate their likely.

On the one hand this community service manager have more value in the Acquired internet marketing. They are clear That Employers need a profile to manage this task. Many of the companies over time Will select a community manager. An editorial lama to social networks as a growing industry That you Focused observation of the signatures on all sides, and Suggests the role of a manager of network and what the worker is Entitled to Exercise.

Let’s Go further on why it is unavoidable for a key role to institute what is Called as Social Responsibility. Look at the functions of director of social media. A social media manager inspects Efficiently, Participate and Get Involved in the Communities in the network. These dog Hajar Communities in Twitter, Facebook, blogs, intranets, where, are groups of subjects to discuss and interact Held With Each Other. A marketing manager treasure traditional May With This short trade expertise.

Traditionally, the management of community service was far from the marketing manager, Tweet Adder in Departments Such as communication. A director of social media as a minister Acts of His Company, That individual is an employee Hired to manage social Their Presence on the web. A community manager Gives a representation to a non-human face. A regent of the social environment is Forced to be a good communicator. He or she have to show social Obviously, driving the significance of the social use of the groups, an advanced Have Sense of ethics. Must You know, for example, Removing a comment from a member who is ill, with Utmost to Explain why authority. Also Emotion is NECESSARY.

If we look at in the workplace Employment Demands Will See That There is still no point in common, and Every organization wants That Differentiated functions in profile. Finally, a community manager Should be very well connected, make Friends with people from Communities, Individuals and Groups Who Want on your side.

Of course, entrepreneurs turn to descriptions of profiles to find not very Conventional your community manager. If I build my company’s management team About how mature I will take out the administration of the community and why it May need a community manager Within my company.

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